Methods

If you’re not having fun making it, nobody will enjoy the result.

Surprise yourself, your team and your client. Take the path nobody saw coming.

Build projects with small teams. Too many cooks in the kitchen ruin the food.

We’re a creatively led business. That shapes how we structure the studio and how we measure success.

Gamify the way we work, so everyday tasks feel more fun and more inspiring.

The internet is too young to be defined. What was best practice yesterday may be irrelevant tomorrow.

Life outside 28K matters as much as life inside it. There’s a new day tomorrow, and a rested mind has better ideas.

Titles are cool, but skills are cooler. We cast teams on what people can do, not what their business cards say.

Don’t just hand off the baton. Carry projects and problems together, and the answers get better.

Don’t waste people’s time. Build processes that let you have fun, stay focused and move the project forward.

We take the work seriously, not ourselves. Bring your whole self. We don’t judge.

Curiosity and collaboration die with politics. Want to be a politician? We’ll recommend you at City Hall.

Your work isn’t who you are, no matter how much of yourself you put into it. Turn feedback into better work.

You are not your opinions. Finding out you’re wrong is one step closer to being right.

Stay curious. Perfection doesn’t exist, so there’s always room to grow.

Have opinions, and stay open to views other than your own. Debate isn’t arguing; done well, everyone walks away knowing something new.

People and cultures differ. Be curious, keep learning and lead with good intentions. Nobody is out to get you.

A link, a podcast, a book: share it. The person next to you might get even more out of it than you did.

Every project is a diamond in the rough. It’s on us to shape it into a gem.

When we leave work physically, we leave it digitally too. Better time off means better time on.

Success can’t be broken down into a formula. Find it by stepping outside your comfort zone and into the unknown.

Find a new angle on an old problem. Anything can be interesting once you find the right way in.

People experience life as a sequence, not a still frame. That’s why we storyboard before we wireframe.

Have an idea but not sure how to get there? Experiment, learn from what fails and trust the results will come.

We don’t separate disciplines. We practice design as one holistic whole, where form and function shape each other.

Decisions can be hard, but few good ones come from committees. Debate, then trust the lead to make the call.

Got a good idea but no time to make it? Pitch it, and we’ll find the time together.

What worked last time won’t necessarily work this time. Consider the context before choosing the method.